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Why the ‘About Us’ Page Rocks: It’s human.

People tend to think that ‘About Us’ pages have to sound formal to gain credibility and trust. But most people find it easier to trust real human beings rather than a description that sounds like it came from an automaton.

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Trying to sound formal on your ‘About Us’ page results in stiff, “safe” copy and design — the perfect way to make sure your company stays invisible.

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